By Rachel Marlowe – Vogue.com – Photo: Courtesy of Charlene Holy Bear.
“Those Vans really reminded me of traditional moccasins,” says Charlene Holy Bear. “Once they were beaded they had this sort of urban Indian vibe so I braided my son’s hair, put on those shoes and he was the coolest little guy at the powwow. People were stopping us to take photos, he made such a splash.” Not long afterward one of those photos made its way onto Pinterest and caught the eye of Amanda Miller, the communications director at PayPal. “She contacted me to see if I would make her a pair and it just kind of grew from there,” says Holy Bear, who showed up on Vans’s radar recently too and was sent a pallet of the classic slip-ons to work with.